Industry: Construction/ commercial

Bezalel Projects specialises in creating durable, sustainable, and high-performing homes through a comprehensive and holistic approach. They combine wisdom with construction.

From the start, the brand's fundamental principles and concepts were clearly expressed. The challenge was to amplify these foundational ideas, forging visual links between the brand's values and its design to establish a distinctive identity. This process required a certain degree of retrospection, allowing the brand's significance to naturally evolve and take shape, assisted by the team at Bezalel projects.

Consequently, substantial time and effort were poured into the prototyping and brainstorming phases. Ultimately, the heart of the visual representation was discovered in the vector patterns, combined with the value-driven elements of language and dynamic imagery. The key to success lay in maintaining a consistency, achieved by merging visual and value-based communication together.

Typefaces: 

Flecha, r-typography

Avara, Velvetyne

Start your next project 

Or email ⟶  jacob@proliminal.design

Designing for people. I simplify user journeys and make complex processes more efficient. My hope is to make digital design more insightful, practical, and human. 

 Copyright © 2024 Proliminal 

REGISTERED SOLE TRADER ABN: 82 981 771 099